Archive for August 2013

Native mobile app for CI

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A mobile app that has been designed for a specific operating system (such as iOS or Android) and that is  downloaded from an app store (like the Apple App Store or the Android Market) are considered native mobile apps.

Why does CI need a native mobile app?

One reason it that campus-specific mobile apps appeal to prospective students, according to Noel-Levitz 2013 E-Expectations report. Of the 2,000 high school juniors and seniors surveyed, 73% expressed interest in campus-specific mobile apps. We have also heard anecdotal feedback that prospective students often visit the app store associated with their mobile device even before they visit the campus web site.  

Surveys of CI's prospective and current students have shown that the campus' mobile presence is very important to students' perception of the University.

In addition, our research shows access to core services (such as map, directory and event calendar information) are critical to our campus community, so we must facilitate access to these services in a mobile-friendly way.

Over the summer, a team of Technology & Communication staff have been evaluating several mobile app development frameworks with the intent of selecting one to begin development and deployment of a campus native mobile app. Selection is expected to complete in the next several weeks, and we look forward to announcing the result of the selection process soon.

In the meanwhile, feel free to contact me at with any questions.